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Our Story

Hatch General Store is a concept shop focused on spreading peace, love and good vibes created by Barb Salzman, founder of Hatch Creative Studio. Hatch Creative Studio is widely known for their unique event styling and whimsical floral designs for weddings and brand activations. While Barb still consults as an event designer through Hatch Creative she is excited to be able to bring her Hatchmade and curated goodies to everyone through her online shop. As of May 2024, you will also be able to experience Hatch General Store at their pop up at Red Owl Collective in Kingston, NY where you will see many of the Hatch General online favs along with some of Barb's favorite vintage props that she has been known to style with.

Here's the story of how the shop was conceived.

In 2016, Barb made her first giant peace sign out of pin wheels, on the side of the mountain, at a music festival in Vermont. Through this festival, she

met her now husband Dave, who was also working there to build out the festival. Fast forward about 8 years and they're still creating peace together in that very same way. Barb and Dave have been spreading peace through a 10' peace sign installation hanging on the front of their building in Chelsea, NYC and they recently added another installation at Woodstock Way Hotel in Woodstock, NY. 

Seasonally, they come up with new designs to inspire and bring their community together. Seeing how much impact their installation has had made them think about how they could spread this positive energy even further.  

Hatch General Store is a way for them to keep the good vibes going. They have hand crafted and curated a collection of some of their favorite goodies to bring more light to your lives.